introduced <\/a>its first water-resistant wristwatch in 1935. It utilized a screwed case back with a lead gasket, along with a cork seal for the winding crown. By the 1940s, the company was claiming to be one of the pioneers in waterproof watchmaking. <\/p>\n\n\n\nWrapping Things Up<\/h2>\n\n\n\n
It’s made pretty apparent just by looking at some of these ads that there’s a war going on. It’s made even more apparent in the ads that came from the 1942 magazine. As I explained in part 1 of this series, the US was already aiding the Allies in 1941, but wouldn\u2019t actually enter WW2 formally until December of the following year. The 1942 Esquire magazine that my friend found at a thrift store was a December issue, so many of these ads are a snapshot that capture public sentiment during a very hectic time for the US – and the entire world.<\/p>\n\n\n\n
Know more about Omega, Croton, Forstner, and Movado and want to add to the discussion? Please post a comment below!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"This article is a follow-up to a previous post that focused on Rolex, Gruen, and Eterna. That original post can be read here. Below I’ll be covering Omega, Croton, Forstner,<\/p>\n","protected":false},"author":1,"featured_media":3412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"WB4WB4WP_MODE":"","WB4WP_PAGE_SCRIPTS":"","WB4WP_PAGE_STYLES":"","WB4WP_PAGE_FONTS":"","WB4WP_PAGE_HEADER":"","WB4WP_PAGE_FOOTER":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[103],"tags":[205,206,10,58,201],"aioseo_notices":[],"class_list":["post-3379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watchmaking-history","tag-croton","tag-movado","tag-omega","tag-vintage-watch-ads","tag-ww2"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lugsandlume.com\/wp-content\/uploads\/2022\/01\/B7CE5379-E6D3-4817-8F27-8F720144E943.jpg?fit=924%2C924&ssl=1","jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pdlD1b-Sv","jetpack_sharing_enabled":true,"acf":[],"_links":{"self":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts\/3379"}],"collection":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/comments?post=3379"}],"version-history":[{"count":4,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts\/3379\/revisions"}],"predecessor-version":[{"id":4317,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts\/3379\/revisions\/4317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/media\/3412"}],"wp:attachment":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/media?parent=3379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/categories?post=3379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/tags?post=3379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}