Vacheron et Constantin advertisement from 1960<\/em><\/figcaption><\/figure><\/div>\n\n\n\nVacheron & Constantin would be further truncated to just Vacheron Constantin around the late 1970s to early 1980s. Today, it is owned by the Richemont Group.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
When talking about watches and who’s the “oldest”, we have to be careful. Oldest brand? Or oldest watchmaker? Or even oldest watchmaker producing watches continuously, uninterrupted? <\/p>\n\n\n\n
The correct answer to who’s oldest is in the details. I think we can agree that Blancpain is the oldest brand, however, and Vacheron Constantin is the oldest watch manufacture with an uninterrupted, continuous history of producing watches.<\/p>\n\n\n\n
Here’s some perspective. By the time the French invaded Switzerland, Vacheron Constantin was already about 43 years old. That makes Blancpain roughly 63 years old. By the time the United States of America was founded, Vacheron et Constantin was already a little over two decades old, and Blancpain was striding into its forties. <\/p>\n\n\n\n
Vacheron Constantin continued manufacturing watches this whole time (as well as through two World wars) all the way up until today – uninterrupted. Blancpain pretty much did too, except for those few lean years when it didn’t produce any watches. Pretty crazy to think about.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Part of the prestige of many brands, whether we realize it or not, is usually tied to the age of the watchmaker. I use the word “part of” intentionally, as<\/p>\n","protected":false},"author":1,"featured_media":2768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"WB4WB4WP_MODE":"","WB4WP_PAGE_SCRIPTS":"","WB4WP_PAGE_STYLES":"","WB4WP_PAGE_FONTS":"","WB4WP_PAGE_HEADER":"","WB4WP_PAGE_FOOTER":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[103],"tags":[186,26,58],"aioseo_notices":[],"class_list":["post-2724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watchmaking-history","tag-blancpain","tag-vacheron-constantin","tag-vintage-watch-ads"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lugsandlume.com\/wp-content\/uploads\/2021\/12\/Vacheron-et-Constantin.jpg?fit=924%2C924&ssl=1","jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pdlD1b-HW","jetpack_sharing_enabled":true,"acf":[],"_links":{"self":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts\/2724"}],"collection":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/comments?post=2724"}],"version-history":[{"count":4,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts\/2724\/revisions"}],"predecessor-version":[{"id":2776,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts\/2724\/revisions\/2776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/media\/2768"}],"wp:attachment":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/media?parent=2724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/categories?post=2724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/tags?post=2724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}