formed<\/a> in 1985, after Heuer was acquired by the TAG Group (Techniques d’Avant Garde). Once the merger was complete, the Leonidas name was dropped. Mo\u00ebt Hennessy Louis Vuitton S.A. (LVMH) would then go on to acquire TAG Heuer in 1999, and it’s still TAG’s parent company today. LVMH also owns Zenith, which ironically was one of Heuer’s main competitors to develop the first automatic chronograph in the late 1960s. TAG Heuer remains a producer of chronographs, maintaining names like Autavia and Carrera – and thus keeping its legacy alive.<\/p>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
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