Capeland Worldtimer with IWC worldtime module<\/figcaption><\/figure>\n\n\n\nConclusion<\/h2>\n\n\n\n
Today, I think the brand’s primary focus on dress watches, coupled with its past of producing only quartz watches, is likely what hurts its image today. Steel watches are all the rage right now, and unlike many iconic brands – Baume & Mercier doesn’t have a Submariner or Speedmaster. There’s no Navitimer or even a Portuguese. When you think of Baume & Mercier, it unfortunately doesn’t have that iconic piece in its collection that defines it. This is ironic, considering its Riviera model (which seems like a “safe” type of watch to launch today), was innovative in the early seventies, and was only the second watch of its kind – right behind the iconic Royal Oak.<\/p>\n\n\n\n
Perhaps a successful relaunch of the Riviera will help alleviate some of the unfounded negative image of the brand as “boring”, or even as a “fashion” brand, as I see it described as far too often on watch forums. This is a real brand with real heritage. The brand should get more respect than it does, but it’s hard when it’s positioned as Richemont’s “entry-level” brand and its reputation, no matter how unfounded and unfair, precedes it. <\/p>\n\n\n\n
<\/p>\n\n\n\n
Know more about Baume & Mercier and want to add to the discussion? Please post a comment below!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"I think Baume & Mercier is underrated as a brand, or at least overlooked for no good reason. I’ll admit, I have a soft spot for the brand, because my<\/p>\n","protected":false},"author":1,"featured_media":1121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"WB4WB4WP_MODE":"","WB4WP_PAGE_SCRIPTS":"","WB4WP_PAGE_STYLES":"","WB4WP_PAGE_FONTS":"","WB4WP_PAGE_HEADER":"","WB4WP_PAGE_FOOTER":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[104],"tags":[114,113,28,58,59],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lugsandlume.com\/wp-content\/uploads\/2021\/10\/Baume-and-Mercier-Capeland-Chronograph-.jpg?fit=924%2C924&ssl=1","jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pdlD1b-hU","jetpack_sharing_enabled":true,"acf":[],"_links":{"self":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts\/1110"}],"collection":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/comments?post=1110"}],"version-history":[{"count":6,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts\/1110\/revisions"}],"predecessor-version":[{"id":4294,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/posts\/1110\/revisions\/4294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/media\/1121"}],"wp:attachment":[{"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/media?parent=1110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/categories?post=1110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lugsandlume.com\/wp-json\/wp\/v2\/tags?post=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}