I created Lugs and Lume to share my passion for watches, and all things watch-related, with the world. That includes my most recent passion – collecting vintage watch advertisements.
These faded old watch ads are works of art. Each one has a story to tell, created during a time when watches were tools. An era before smartphones, the internet – and in some cases – television.
It would be a shame to let all that history fade away, so why not keep it alive by preserving the ads?
I particularly enjoy the deep history behind watchmaking, but you'll find posts covering modern watches and modern topics, too.